This next session of our Business Lawyer's Toolkit series provides in-house attorneys with a practical understanding of how marketing functions inside a company.
Participants will learn essential marketing terminology, core performance metrics, and how marketing teams plan, execute, and measure campaigns.
You'll also gain insight into how PR and communications teams respond to product issues, regulatory investigations, litigation, data breaches, and other high-profile events. Leave better prepared to collaborate with marketing and communications leaders and provide advice that supports both compliance and commercial objectives.
Created in partnership with the Law Department Management Network.
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