Generative AI Prompt Engineering 101

Most users treat Generative AI like a Google search, but the real power lies in treating it like a talented intern. This crash course will cut through the hype to give you a practical, hands-on toolkit for engaging with AI to get your job done faster and better.

Benjamin Lubin, Clinical Associate Professor of Information Systems at Boston University's Questrom School of Business, will share the standardized frameworks used by power users to get better results in half the time. Whether you are drafting emails, summarizing long reports, or brainstorming ideas, this session will give you the secret sauce for getting the AI to deliver exactly what you need.

By the end of this 60-minute session, you will be able to:

• Construct high-performance prompts
• Apply iterative refinement to troubleshoot poor AI responses and coach the tool toward a better final product
• Deploy persona-based Instructions to ensure AI outputs matches your professional voice